Apple world’s most valuable brand, Microsoft No. 3

Apple Inc.    Apple Inc. Latest from The Business Journals Follow this company is the world’s most valuable brand and Microsoft Corp.    Microsoft Corp. Latest from The Business Journals Follow this company is the world’s third-most valuable, according to a new ranking by a European institute.

Vienna, Austria-based European Brand Institute examined more than 3.000 brand corporations in 24 countries and points out it “explicitly views brand management from a European perspective, which acknowledges regional cultures and preferences.”

Last month, Britain-based Brand Finance PLC released its own worldwide brand rankings, which saw Google Inc.    Google Inc. Latest from The Business Journals Follow this company (NASDAQ: GOOG) topping its list, with Apple (NASDAQ: AAPL) No. 2 and Microsoft (NASDAQ: MSFT) No. 3.

In the Eurobrand rankings, Apple is ranked No. 1 with a brand value of $96.15 billion. Coca-Cola Co.    Coca-Cola Co. Latest from The Business Journals Coca-Cola, Pepsi changing caramel color additiveCoca-Cola, Pepsi changing caramel color additiveSEC charges Coke Enterprises exec with insider trading Follow this company (NYSE: KO), at $76 billion, is No. 2; Microsoft is No. 3 with a brand value of $70.83 billion; Google is No. 4 at $66.45 billion; and IBM    IBM Latest from The Business Journals A look at Warren Buffett’s investment strategy for IBM, Wells Fargo DBJ Tech Watch for Wednesday: Apple, Google, Facebook, Level 3 and moreIBM's Palmisano paid .8M Follow this company (NYSE: IBM) is No. 5, at $63.79 billion.

Click here to see all companies with Puget Sound ties and how they rank on the worldwide brand ranking list.

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