Why Shilpa Shetty and Raj Kundra invested in IPL

In February 2009, Shilpa and her husband Raj Kundra became part owners of the Indian Premier League (IPL) franchise cricket team Rajasthan Royals by paying approximately $15.4m for a 11.7% stake. The couple shared their rationale behind the move in ‘The Wealth Report 2012’, produced by property consultants Knight Frank in conjunction with Citi Private Bank.

Very few Bollywood actresses can boast of scripting a successful career beyond their professional stints in the Hindi film industry. Winning the UK-version of the reality show ‘Big Boss’ suddenly propelled Shilpa Shetty into international limelight, and the business-savvy star ensured that she capitalized on her newly-found popularity. Shilpa has lent her name to products ranging from perfumes to yoga DVDs, making her a brand that is easily recognized even outside India.

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