Labels

Saturday 24 March 2012

Rumor: HP to merge PC and printer divisions

Just seven months ago ago, HP was making preparations to get rid of its PC business. That move was eventually canceled, and now, chatter around the web suggests HP's PC business is about to become more ensconced than ever within the company.
AllThingsD has heard from "sources familiar with the matter" that HP will soon combine its PC and printer businesses as part of a "sweeping reorganization." The Imaging and Printing Group and Personal Systems Group will become one, and the combined entity will "report to" Executive VP Todd Bradley, the man currently in charge of HP's PC division. Vyomesh Joshi, who heads the printer division, will depart HP.
Cost-cutting is reportedly one of the driving forces behind the move, but word is that HP also sees some integration opportunities. AllThingsD explains, "The plan is to have their line of business more readily integrated so they can approach customers together and with unified product offerings."
PCs with built-in printers? Laptops that run on printer ink? The possibilities are endless.

---------------------------------------------------------------------------------------------
It's official: HP to combine PC, printer divisions
Score another one for the rumor mill. HP has pretty much confirmed the early morning rumors, announcing an "organizational realignment" that will see the unification of its Personal Systems Group and Imaging and Printing Group. As expected, Executive VP Todd Bradley will head the combined business, while former printer chief Vyomesh Joshi is going to retire.
Now, since the move is official, we can hear HP explain the rationale for it in its own words:
Combining these two entities will rationalize HP's go-to-market strategy, branding, supply chain and customer support worldwide. This will lead to a better customer experience and drive innovation across personal computing and printing. This realignment is expected to provide opportunities for cost savings and accelerate HP's ability to pursue profitable growth and reinvest in the business.
Other than the cost saving part, that sounds awfully vague. I wouldn't be surprised if an earlier draft of the announcement had "synergize efficiencies" somewhere in there, too.
Anyway, that's not the only move HP is announcing today. As part of the same restructuring plan, HP says it will "unify its Marketing functions across business units." The firm's Communications staff will be "similarly unified," as well. Those two moves are supposed to "create a more powerful voice to demonstrate the power of 'One HP.'"

Thank You techreport.com
 

0 comments

Post a Comment

FB